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Consumer behaviour : text and cases

by Kapoor, Ramneek.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : TMH, 2012.Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8342 KAP'P12] (17).

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Consumer behavior : buying, having, and being / Michael R. Solomon

by Solomon, Michael R.

Edition: 9th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : PHI Learning, c2011.Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8342 SOL'P11] (6). Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8342 SOL'P11] (1).

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Consumer behavior : concepts and application / David L. Loudon, Albert J. Della Bitta

by Loudon, David L | Bitta, Albert J. Della.

Edition: 4th ed.,Ttata McGraw-Hill edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : tata McGraw-Hill Publishing, c 1993 (4th reprint 2008).Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8342 LOU'N93] (7). Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8342 LOU'N93] (1).

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Consumer behavior : buying, having and being / Michael R. Solomon

by Solomon, Michael R.

Edition: 8th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : PHI Learning, c2009.Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8342 SOL'P09] (1). Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8342 SOL'P09] (1).

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Consumer behavior : concepts, applications and cases / M S Raju, Dominique Xardel, Mohan Lal Agrawal ; foreord by Warren J. Keegan

by Raju, M S | Xardel, Dominique | Agrawal, Mohan Lal | Keegan, Warren J. ; Foreword.

Edition: VTU edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida, India : Vikas, 2004 (2014 reprint).Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8342 RAJ'P04] (1). Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8342 RAJ'P04] (1).

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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk , S. Ramesh Kumar ; in collaboration with Joseph Wisenblit,

by Schiffman, Leon G | Kanuk, Leslie lazar | Wisenblit, Joseph | Kumar, S. Ramesh.

Edition: 4th col ed., 11th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida, India : Pearson Education in South Asia, c2016.Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8342 SCH'P16] (16). Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8342 SCH'P16] (1).
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Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel

by Blackwell, Roger D | Miniard, Paul W | Engel, James F.

Edition: Indian edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Andover ; New Delhi : Cengage Learning, c2006.Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8342 BLA'P06] (1). Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8342 BLA'P06] (1).

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Consumer behaviour / Srabanti Mukherjee

by Mukherjee, Srabanti.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Andover ; New Delhi : Cengage Learning, c2012.Availability: Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8342 MUK'P12] (1). Checked out (2).

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Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar

by Schiffman, Leon G | Wisenblit, Joseph | Kumar, S. Ramesh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida, India : Pearson India Education Services, xxvii [1], 508p.Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8342 SCH'P16] (1).

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Consumer behaviour in Indian perspective : text and cases / Suja R. Nair

by Nair, Suja R.

Edition: 2nd rev. edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai : Himalaya Publishing House, 2010 (2017 edition).Availability: Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.834 NAI'P10] (1).

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Consumer behaviour in Indian perspective : text and cases / Suja R. Nair

by Nair, Suja R.

Edition: 2nd rev. edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai : Himalaya Publishing House, 2010 (2017 edition).Availability: No items available

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Digital marketing / Raghavendra K, Shruthi Prabhakar

by Raghavendra K | Prabhakar, Shruthi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai ; Kolkata : Himalaya Publishing House, 2016.Availability: Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8 RAG'P16] (1).

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The art of digital marketing : the definitive guide to creating strategic, targeted and measurable online campaigns / Iam Dodson

by Dodson, Iam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Wiley India, 2017.Availability: Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8 DOD'P17] (1).

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Consumer behavior / William Wilkie

by Wilkie, William.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : John Wiley, c1986.Availability: Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8342 WIL'N86] (1).

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Consumer marketing / M. V. Kulkarni

by Kulkarni, M. V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmednagar ; Kolkata : Everest Publishing House, 2005.Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8342 KUL'P05] (1). Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8342 KUL'P05] (1).

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Digital marketing / Seema Gupta,

by Gupta, Seema.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai : McGraw Hill Education (India), c2018.Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8 GUP'P18] (5). Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8 GUP'P18] (1).
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Digital marketing : integrating strategy and tactics with values / Ira Kaufman & Chris Horton

by Kaufman, Ira | Horton, Chris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, c2015.Availability: Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8 KAU'P15] (1).

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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk , S. Ramesh Kumar ; in collaboration with Joseph Wisenblit

by Schiffman, Leon G | Kanuk, Leslie Lazar | Wisenblit, Joseph | Kumar, S. Ramesh.

Edition: 10th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai : Pearson, c2010 (2011 2nd impression ).Availability: Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8342 SCH'P10] (2).

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Digitalmarketing / K. G. Raja Sabarish Babu, B. Anbazhagan, S. Meenakumari

by Babu, K. G. Raja Sabarish | Anbazhagan, B | Meenakumari, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Sultan Chand, 2023 (2025 reprint).Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8 BAB'P23] (4). Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8 BAB'P23] (1).

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International business : taxt ad cases / Francis Cherunilam

by Cherunilam, Francis.

Edition: 6th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhu : PHI Learning, c2020.Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8 CHE'P20] (2). Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.8 CHE'P20] (1).

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