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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk , S. Ramesh Kumar ; in collaboration with Joseph Wisenblit

By: Schiffman, Leon G.
Contributor(s): Kanuk, Leslie Lazar | Wisenblit, Joseph | Kumar, S. Ramesh.
Material type: TextTextPublisher: Chennai : Pearson, c2010 (2011 2nd impression ).Edition: 10th ed.Description: xix, 482 [] p col. ill., chart.ISBN: 9788131731567.Subject(s): Marketing | Consumer behaviorDDC classification: 658.8342
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Item type Current library Collection Shelving location Call number Status Notes Date due Barcode
Reference Books Reference Books BRAINWARE UNIVERSITY LIBRARY
BBALLB Law Library UG 658.8342 SCH'P10 (Browse shelf (Opens below)) Not for loan LUG/5016 UG/32347
Reference Books Reference Books BRAINWARE UNIVERSITY LIBRARY
MBA Central Library PG 658.8342 SCH'P10 (Browse shelf (Opens below)) Not for loan PG/5658

Online book is 12th ed.

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