Consumer behaviour in Indian perspective : text and cases / Suja R. Nair
By: Nair, Suja R.
Material type: TextPublisher: Mumbai : Himalaya Publishing House, 2010 (2017 edition).Edition: 2nd rev. ed.Description: xii, 632p. table.ISBN: 9789350974995.Subject(s): Marketing research -- India | Consumer behaviorDDC classification: 658.834Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Reference Books | BRAINWARE UNIVERSITY LIBRARY | MBA | PG | 658.834 NAI'P10 (Browse shelf (Opens below)) | Not for loan | PG/2739 |
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