Advertising and promotion : an integrated marketing communication perspective / George E. Belch, Michael A Belch, Keyoor Purani
By: Belch, George E.
Contributor(s): Belch, Michael A | Purani, Keyoor.
Material type:
TextPublisher: New Delhi : Tata McGraw Hill Education, c2007 (5th reprint 2011).Edition: 7th ed.Description: xxxiii, 1075p. : ill., chart.ISBN: 9780070144965; 0070144966.Subject(s): Advertising | Communication in marketingDDC classification: 659.1315
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BRAINWARE UNIVERSITY LIBRARY | MBA | PG | 659.1315 BEL'P07 (Browse shelf (Opens below)) | Available | PG/4624 | |
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BRAINWARE UNIVERSITY LIBRARY | MBA | PG | 659.1315 BEL'P07 (Browse shelf (Opens below)) | Available | PG/4625 | |
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BRAINWARE UNIVERSITY LIBRARY | MBA | PG | 659.1315 BEL'P07 (Browse shelf (Opens below)) | Available | PG/4626 | |
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BRAINWARE UNIVERSITY LIBRARY | MBA | PG | 659.1315 BEL'P07 (Browse shelf (Opens below)) | Available | PG/4627 | |
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BRAINWARE UNIVERSITY LIBRARY | MBA | PG | 659.1315 BEL'P07 (Browse shelf (Opens below)) | Available | PG/4628 | |
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BRAINWARE UNIVERSITY LIBRARY | MBA | PG | 659.1315 BEL'P07 (Browse shelf (Opens below)) | Available | PG/4629 | |
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BRAINWARE UNIVERSITY LIBRARY | MBA | Central Library PG | 659.1315 BEL'P07 (Browse shelf (Opens below)) | Available | PG/1735 | |
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BRAINWARE UNIVERSITY LIBRARY | MCA | Central Library PG | 659.1315 BEL'P07 (Browse shelf (Opens below)) | Available | PG/1736 | |
Reference Books
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BRAINWARE UNIVERSITY LIBRARY | MBA | Central Library PG | 659.1315 BEL'P07 (Browse shelf (Opens below)) | Not for loan | PG/1531 | |
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BRAINWARE UNIVERSITY LIBRARY | MBA | Central Library PG | 659.1315 BEL'P07 (Browse shelf (Opens below)) | Available | PG/1532 |
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| 659.1315 BAT'P06 Advertising management | 659.1315 BEL'P07 Advertising and promotion | 659.1315 BEL'P07 Advertising and promotion | 659.1315 BEL'P07 Advertising and promotion | 659.1315 GUP'P08 Advertisising and sales promotiong | 659.1315 GUP'P08 Advertisising and sales promotiong | 659.1315 GUP'P08 Advertisising and sales promotiong |
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