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BEL'P07 PG/1531 PG/1532 PG/1735 PG/1736 PG/4624 PG/4625 PG/4626 PG/4627 PG/4628 PG/4629 Belch, George E. Advertising and promotion : an integrated marketing communication perspective / George E. Belch, Michael A Belch, Keyoor Purani. – 7th ed. – New Delhi : Tata McGraw Hill Education, c2007 (5th reprint 2011). xxxiii, 1075p. : ill., chart ISBN9780070144965 : ISBN0070144966 : Rs.565/- . Advertising. . Communication in marketing . Belch, Michael A . Purani, Keyoor |
