Advertising and promotion (Record no. 693)
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000 -LEADER | |
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Fixed length control field | 00740nam a22002297a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
Control field | BUL |
005 - DATE AND TIME OF LATEST TRANSACTION | |
Control field | 20170719191825.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
Fixed length control field | 161129b xxu||||| |||| 00| 0 eng d |
020 ## - ISBN | অাই এস বি এন | |
ISBN | অাই এস বি এন | 9780070144965 |
-- | 0070144966 |
Price | দাম | Rs.565/- |
040 ## - CATALOGING SOURCE । সূচিকরণকারী সংস্থা | |
Original cataloging agency | BUL |
082 ## - DDC | ডিউই দশমিক বর্গীকরণ | |
Classification number | বর্গসংখ্যা | 659.1315 |
Book Number | গ্রন্থাঙ্ক | BEL'P07 |
100 ## - MAIN ENTRY--PERSONAL NAME | মুখ্য সংলেখ - ব্যাক্তিনাম | |
Personal name | ব্যাক্তিনাম | Belch, George E. |
245 ## - TITLE STATEMENT | অাখ্যা বিবরণী | |
Title | অাখ্যা | Advertising and promotion |
Sub title | উপঅাখ্যা | an integrated marketing communication perspective |
Statement of responsibility | লেখকের দায়িত্বের বিবরণ | George E. Belch, Michael A Belch, Keyoor Purani |
250 ## - EDITION STATEMENT | সংস্করণ ক্ষেত্র | |
Edition statement | সংস্করণ | 7th ed |
260 ## - IMPRINT | প্রকাশনা ক্ষেত্র | |
Place of publication | প্রকাশ স্থান | New Delhi |
Name of publisher | প্রকাশকের নাম | Tata McGraw Hill Education |
Date of publication | প্রকাশ কাল | c2007 (5th reprint 2011). |
300 ## - PHYSICAL DESCRIPTION | বাহ্যিক বিবরণ অঞ্চল | |
Page / Vol. No | পৃষ্ঠা / খন্ড সংখ্যা | xxxiii, 1075p. : ill., chart |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | বিষয় শিরোনাম - মূল বিষয় | |
Topical term | মূল বিষয় | Advertising. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | বিষয় শিরোনাম - মূল বিষয় | |
Topical term | মূল বিষয় | Communication in marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | অতিরিক্ত সংলেখ - ব্ | |
Personal name | ব্যাক্তিনাম | Belch, Michael A |
700 ## - ADDED ENTRY--PERSONAL NAME | অতিরিক্ত সংলেখ - ব্ | |
Personal name | ব্যাক্তিনাম | Purani, Keyoor |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Call number | Accession number | Date last seen | Price effective from | Koha item type | Total Checkouts | Date checked out |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
MBA | BRAINWARE UNIVERSITY LIBRARY | BRAINWARE UNIVERSITY LIBRARY | Central Library PG | 29/11/2016 | 659.1315 BEL'P07 | PG/1531 | 29/12/2017 | 29/11/2016 | Reference Books | |||||||
MBA | BRAINWARE UNIVERSITY LIBRARY | BRAINWARE UNIVERSITY LIBRARY | Central Library PG | 29/11/2016 | 659.1315 BEL'P07 | PG/1532 | 12/09/2022 | 29/11/2016 | Books | 1 | 26/08/2022 | |||||
MBA | BRAINWARE UNIVERSITY LIBRARY | BRAINWARE UNIVERSITY LIBRARY | Central Library PG | 25/01/2017 | 659.1315 BEL'P07 | PG/1735 | 25/01/2017 | 25/01/2017 | Books | |||||||
MCA | BRAINWARE UNIVERSITY LIBRARY | BRAINWARE UNIVERSITY LIBRARY | Central Library PG | 25/01/2017 | 659.1315 BEL'P07 | PG/1736 | 17/03/2023 | 25/01/2017 | Books | 8 | 25/02/2023 | |||||
MBA | BRAINWARE UNIVERSITY LIBRARY | BRAINWARE UNIVERSITY LIBRARY | PG | 10/03/2021 | 659.1315 BEL'P07 | PG/4624 | 10/03/2021 | 10/03/2021 | Books | |||||||
MBA | BRAINWARE UNIVERSITY LIBRARY | BRAINWARE UNIVERSITY LIBRARY | PG | 10/03/2021 | 659.1315 BEL'P07 | PG/4625 | 10/03/2021 | 10/03/2021 | Books | |||||||
MBA | BRAINWARE UNIVERSITY LIBRARY | BRAINWARE UNIVERSITY LIBRARY | PG | 10/03/2021 | 659.1315 BEL'P07 | PG/4626 | 10/03/2021 | 10/03/2021 | Books | |||||||
MBA | BRAINWARE UNIVERSITY LIBRARY | BRAINWARE UNIVERSITY LIBRARY | PG | 10/03/2021 | 659.1315 BEL'P07 | PG/4627 | 10/03/2021 | 10/03/2021 | Books | |||||||
MBA | BRAINWARE UNIVERSITY LIBRARY | BRAINWARE UNIVERSITY LIBRARY | PG | 10/03/2021 | 659.1315 BEL'P07 | PG/4628 | 10/03/2021 | 10/03/2021 | Books | |||||||
MBA | BRAINWARE UNIVERSITY LIBRARY | BRAINWARE UNIVERSITY LIBRARY | PG | 10/03/2021 | 659.1315 BEL'P07 | PG/4629 | 10/03/2021 | 10/03/2021 | Books |