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Advertising and promotion (Record no. 693)

000 -LEADER
Fixed length control field 00740nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
Control field BUL
005 - DATE AND TIME OF LATEST TRANSACTION
Control field 20170719191825.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
Fixed length control field 161129b xxu||||| |||| 00| 0 eng d
020 ## - ISBN | অাই এস বি এন
ISBN | অাই এস বি এন 9780070144965
-- 0070144966
Price | দাম Rs.565/-
040 ## - CATALOGING SOURCE । সূচিকরণকারী সংস্থা
Original cataloging agency BUL
082 ## - DDC | ডিউই দশমিক বর্গীকরণ
Classification number | বর্গসংখ্যা 659.1315
Book Number | গ্রন্থাঙ্ক BEL'P07
100 ## - MAIN ENTRY--PERSONAL NAME | মুখ্য সংলেখ - ব্যাক্তিনাম
Personal name | ব্যাক্তিনাম Belch, George E.
245 ## - TITLE STATEMENT | অাখ্যা বিবরণী
Title | অাখ্যা Advertising and promotion
Sub title | উপঅাখ্যা an integrated marketing communication perspective
Statement of responsibility | লেখকের দায়িত্বের বিবরণ George E. Belch, Michael A Belch, Keyoor Purani
250 ## - EDITION STATEMENT | সংস্করণ ক্ষেত্র
Edition statement | সংস্করণ 7th ed
260 ## - IMPRINT | প্রকাশনা ক্ষেত্র
Place of publication | প্রকাশ স্থান New Delhi
Name of publisher | প্রকাশকের নাম Tata McGraw Hill Education
Date of publication | প্রকাশ কাল c2007 (5th reprint 2011).
300 ## - PHYSICAL DESCRIPTION | বাহ্যিক বিবরণ অঞ্চল
Page / Vol. No | পৃষ্ঠা / খন্ড সংখ্যা xxxiii, 1075p. : ill., chart
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | বিষয় শিরোনাম - মূল বিষয়
Topical term | মূল বিষয় Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | বিষয় শিরোনাম - মূল বিষয়
Topical term | মূল বিষয় Communication in marketing
700 ## - ADDED ENTRY--PERSONAL NAME | অতিরিক্ত সংলেখ - ব্
Personal name | ব্যাক্তিনাম Belch, Michael A
700 ## - ADDED ENTRY--PERSONAL NAME | অতিরিক্ত সংলেখ - ব্
Personal name | ব্যাক্তিনাম Purani, Keyoor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Call number Accession number Date last seen Price effective from Koha item type Total Checkouts Date checked out
          MBA BRAINWARE UNIVERSITY LIBRARY BRAINWARE UNIVERSITY LIBRARY Central Library PG 29/11/2016 659.1315 BEL'P07 PG/1531 29/12/2017 29/11/2016 Reference Books    
          MBA BRAINWARE UNIVERSITY LIBRARY BRAINWARE UNIVERSITY LIBRARY Central Library PG 29/11/2016 659.1315 BEL'P07 PG/1532 12/09/2022 29/11/2016 Books 1 26/08/2022
          MBA BRAINWARE UNIVERSITY LIBRARY BRAINWARE UNIVERSITY LIBRARY Central Library PG 25/01/2017 659.1315 BEL'P07 PG/1735 25/01/2017 25/01/2017 Books    
          MCA BRAINWARE UNIVERSITY LIBRARY BRAINWARE UNIVERSITY LIBRARY Central Library PG 25/01/2017 659.1315 BEL'P07 PG/1736 17/03/2023 25/01/2017 Books 8 25/02/2023
          MBA BRAINWARE UNIVERSITY LIBRARY BRAINWARE UNIVERSITY LIBRARY PG 10/03/2021 659.1315 BEL'P07 PG/4624 10/03/2021 10/03/2021 Books    
          MBA BRAINWARE UNIVERSITY LIBRARY BRAINWARE UNIVERSITY LIBRARY PG 10/03/2021 659.1315 BEL'P07 PG/4625 10/03/2021 10/03/2021 Books    
          MBA BRAINWARE UNIVERSITY LIBRARY BRAINWARE UNIVERSITY LIBRARY PG 10/03/2021 659.1315 BEL'P07 PG/4626 10/03/2021 10/03/2021 Books    
          MBA BRAINWARE UNIVERSITY LIBRARY BRAINWARE UNIVERSITY LIBRARY PG 10/03/2021 659.1315 BEL'P07 PG/4627 10/03/2021 10/03/2021 Books    
          MBA BRAINWARE UNIVERSITY LIBRARY BRAINWARE UNIVERSITY LIBRARY PG 10/03/2021 659.1315 BEL'P07 PG/4628 10/03/2021 10/03/2021 Books    
          MBA BRAINWARE UNIVERSITY LIBRARY BRAINWARE UNIVERSITY LIBRARY PG 10/03/2021 659.1315 BEL'P07 PG/4629 10/03/2021 10/03/2021 Books