Advertising and promotion : an integrated marketing communication perspective / George E. Belch, Michael A Belch, Keyoor Purani
By: Belch, George E.
Contributor(s): Belch, Michael A | Purani, Keyoor.
Material type: TextPublisher: New Delhi : Tata McGraw Hill Education, c2007 (5th reprint 2011).Edition: 7th ed.Description: xxxiii, 1075p. : ill., chart.ISBN: 9780070144965; 0070144966.Subject(s): Advertising | Communication in marketingDDC classification: 659.1315Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Books | BRAINWARE UNIVERSITY LIBRARY | MBA | PG | 659.1315 BEL'P07 (Browse shelf (Opens below)) | Available | PG/4624 | |
Books | BRAINWARE UNIVERSITY LIBRARY | MBA | PG | 659.1315 BEL'P07 (Browse shelf (Opens below)) | Available | PG/4625 | |
Books | BRAINWARE UNIVERSITY LIBRARY | MBA | PG | 659.1315 BEL'P07 (Browse shelf (Opens below)) | Available | PG/4626 | |
Books | BRAINWARE UNIVERSITY LIBRARY | MBA | PG | 659.1315 BEL'P07 (Browse shelf (Opens below)) | Available | PG/4627 | |
Books | BRAINWARE UNIVERSITY LIBRARY | MBA | PG | 659.1315 BEL'P07 (Browse shelf (Opens below)) | Available | PG/4628 | |
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Books | BRAINWARE UNIVERSITY LIBRARY | MBA | Central Library PG | 659.1315 BEL'P07 (Browse shelf (Opens below)) | Available | PG/1735 | |
Books | BRAINWARE UNIVERSITY LIBRARY | MCA | Central Library PG | 659.1315 BEL'P07 (Browse shelf (Opens below)) | Available | PG/1736 | |
Reference Books | BRAINWARE UNIVERSITY LIBRARY | MBA | Central Library PG | 659.1315 BEL'P07 (Browse shelf (Opens below)) | Not for loan | PG/1531 | |
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659.1315 BEL'P07 Advertising and promotion | 659.1315 BEL'P07 Advertising and promotion | 659.1315 BEL'P07 Advertising and promotion | 659.1315 BEL'P07 Advertising and promotion | 659.1315 BEL'P07 Advertising and promotion | 659.1315 CLO'P14 Integrated advertisting, promotion, and marketing communication | 659.1315 CLO'P14 Integrated advertisting, promotion, and marketing communication |
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