Brand positioning : strategies for competitive advantage / Subroto Sengupta
By: Sengupta, Subroto.
Material type: TextPublisher: New Delhi : Tata McGraw Hill Education, c2005 (9th reprint 2010).Edition: 2nd ed.Description: xiv, 297p. sum col.ill.ISBN: 9780070651593; 0070581592.Subject(s): Product management | MarketingDDC classification: 658.827Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Reference Books | BRAINWARE UNIVERSITY LIBRARY | MBA | Central Library PG | 658.827 SEN'P05 (Browse shelf (Opens below)) | Not for loan | PG/2243 |
Browsing BRAINWARE UNIVERSITY LIBRARY shelves, Shelving location: Central Library PG, Collection: MBA Close shelf browser (Hides shelf browser)
658.81 KUL'P05 Sales and distribution management | 658.81 KUL'P05 Sales and distribution management | 658.81 KUL'P05 Sales and distribution management | 658.827 SEN'P05 Brand positioning | 658.83 AAK'P07 Marketing research | 658.83 AAK'P07 Marketing research | 658.83 AAK'P07 Marketing research |
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