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Brand positioning : strategies for competitive advantage / Subroto Sengupta

By: Sengupta, Subroto.
Material type: TextTextPublisher: New Delhi : Tata McGraw Hill Education, c2005 (9th reprint 2010).Edition: 2nd ed.Description: xiv, 297p. sum col.ill.ISBN: 9780070651593; 0070581592.Subject(s): Product management | MarketingDDC classification: 658.827
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Item type Current library Collection Shelving location Call number Status Date due Barcode
Reference Books Reference Books BRAINWARE UNIVERSITY LIBRARY
MBA Central Library PG 658.827 SEN'P05 (Browse shelf (Opens below)) Not for loan PG/2243
Browsing BRAINWARE UNIVERSITY LIBRARY shelves, Shelving location: Central Library PG, Collection: MBA Close shelf browser (Hides shelf browser)
658.81 KUL'P05 Sales and distribution management 658.81 KUL'P05 Sales and distribution management 658.81 KUL'P05 Sales and distribution management 658.827 SEN'P05 Brand positioning 658.83 AAK'P07 Marketing research 658.83 AAK'P07 Marketing research 658.83 AAK'P07 Marketing research

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