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SEN'P05 PG/2243 Sengupta, Subroto Brand positioning : strategies for competitive advantage / Subroto Sengupta. – 2nd ed. – New Delhi : Tata McGraw Hill Education, c2005 (9th reprint 2010). xiv, 297p. : sum col.ill. ISBN9780070651593 : ISBN0070581592 : Rs. . Product management . Marketing |
