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Brand positioning : strategies for competitive advantage / Subroto Sengupta

By: Sengupta, Subroto.

Material type: Text

TextPublisher: New Delhi : Tata McGraw Hill Education, c2005 (9th reprint 2010).Edition: 2nd ed.Description: xiv, 297p. sum col.ill.ISBN: 9780070651593; 0070581592.Subject(s): Product management | MarketingDDC classification: 658.827

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Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode
Reference Books	BRAINWARE UNIVERSITY LIBRARY	MBA	Central Library PG	658.827 SEN'P05 (Browse shelf (Opens below))	Not for loan		PG/2243

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