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Marketing research / David A. Aaker, V. Kumar, George S. Day

by Aaker, David A | Kumar, V | Day, George S.

Edition: 9th ed, Wiley-India edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : John Wiley , c2007 (reprint)2009).Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.83 AAK'P07] (9). Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.83 AAK'P07] (1).

Advertising management / Rajeev Batra, John G. Myers, David A. Aaker

by Batra, Rajeev | Myers, John G | Aaker, David A.

Edition: 5th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Prentice Hall of India, c2006 (2012 8th impression).Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 659.1315 BAT'P06] (29). Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 659.1315 BAT'P06] (1).

Marketing research : international student version / David A. Aaker ... [et. al]

by Aaker, David A | Kumar, V | Leone, Robert P | Day, George S.

Edition: 11th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Wiley India, c2013.Availability: Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.83 AAK'P13] (1).

Advertising management / Rajeev Batra, John G. Myers, David A. Aaker

by Batra, Rajeev | Myers, , John G | Aaker, David A.

Edition: 5th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida, UP, India : Pearson Education in South Asia, c2006 (2012 8th imperssion).Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 659.1315 BAT'P06] (1).