Advertising management / Rajeev Batra, John G. Myers, David A. Aaker
By: Batra, Rajeev.
Contributor(s): Myers, , John G | Aaker, David A.
Material type: TextPublisher: Noida, UP, India : Pearson Education in South Asia, c2006 (2012 8th imperssion).Edition: 5th ed.Description: 768p.ISBN: 9788177588507.Subject(s): Advertising | Communication in marketingDDC classification: 659.1315Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Books | BRAINWARE UNIVERSITY LIBRARY | B.A.(H)-MJC | PG | 659.1315 BAT'P06 (Browse shelf (Opens below)) | Available | UG/11748 |
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