Services marketing : peoplr, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee
By: Lovelock, Christopher.
Contributor(s): Wirtz, Jochen | Chatterjee, Jayanta.
Material type:
TextPublisher: Delhi : Pearson Education in South Asia, c2010.Edition: 6th ed.Description: xx, 637p. : chart.ISBN: 9788131725979.Subject(s): Service industries -- MarketingDDC classification: 658.804
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BRAINWARE UNIVERSITY LIBRARY | MBA | PG | 658.804 LOV'P10 (Browse shelf (Opens below)) | Available | PG/3911 | |
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BRAINWARE UNIVERSITY LIBRARY | MBA | Central Library PG | 658.804 LOV'P10 (Browse shelf (Opens below)) | Available | PG/1790 |
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| 658.804 JHA'P17 Services marketing | 658.804 JHA'P17 Services marketing | 658.804 LOV'P10 Services marketing | 658.804 LOV'P10 Services marketing | 658.804 LOV'P10 Services marketing | 658.804 LOV'P10 Services marketing | 658.804 LOV'P10 Services marketing |
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