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LOV'P10 PG/1788 PG/1789 PG/1790 PG/3911 PG/3912 PG/3913 PG/3914 PG/3915 PG/3916 Lovelock, Christopher Services marketing : peoplr, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee. – 6th ed. – Delhi : Pearson Education in South Asia, c2010 xx, 637p. : chart ISBN9788131725979 : Rs.550/- . Service industries – Marketing . Wirtz, Jochen . Chatterjee, Jayanta |
