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SCH'P10 PG/5658 UG/32347 Schiffman, Leon G. Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk , S. Ramesh Kumar ; in collaboration with Joseph Wisenblit. – 10th ed. – Chennai : Pearson, c2010 (2011 2nd impression ) xix, 482 [] p : col. ill., chart Online book is 12th ed. ISBN9788131731567 : Rs. . Marketing . Consumer behavior . Kanuk, Leslie Lazar . Wisenblit, Joseph . Kumar, S. Ramesh |
