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Marketing research / David A. Aaker, V. Kumar, George S. Day

By: Aaker, David A.
Contributor(s): Kumar, V | Day, George S.
Material type: TextTextPublisher: New Delhi : John Wiley , c2007 (reprint)2009).Edition: 9th ed, Wiley-India ed.Description: xvii, 774p. : chart.ISBN: 9788126517916.Subject(s): Marketing researchDDC classification: 658.83
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