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AAK'P07 PG/1585 PG/1586 PG/1587 PG/1588 PG/4389 PG/4390 PG/4391 PG/4392 PG/4393 PG/4394 Aaker, David A. Marketing research / David A. Aaker, V. Kumar, George S. Day. – 9th ed, Wiley-India ed. – New Delhi : John Wiley , c2007 (reprint)2009). xvii, 774p. : chart ISBN9788126517916 : Rs. . Marketing research . Kumar, V. . Day, George S. |
