Textbook of marketing of services : the Indian experience / Nimit Chowdhary, Monik Chowdhary
By: Chowdhary, Nimit.
Contributor(s): Chowdhary, Monik.
Material type: TextPublisher: Haryana : Macmillan Publishers India, 2005 (2013 reprint).Description: xiii, 445p.ISBN: 140392760X; 9781403927606.Subject(s): Service industries -- MarketingDDC classification: 658.804Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Reference Books | BRAINWARE UNIVERSITY LIBRARY | BBA | UG | 658.804 CHO'P05 (Browse shelf (Opens below)) | Not for loan | UG/13930 | |
Books | BRAINWARE UNIVERSITY LIBRARY | BBA | UG | 658.804 CHO'P05 (Browse shelf (Opens below)) | Available | UG/13931 | |
Books | BRAINWARE UNIVERSITY LIBRARY | BBA | UG | 658.804 CHO'P05 (Browse shelf (Opens below)) | Available | UG/13932 |
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658.800954 SRI'P14 Services marketing | 658.800954 SRI'P14 Services marketing | 658.800954 SRI'P14 Services marketing | 658.804 CHO'P05 Textbook of marketing of services | 658.804 CHO'P05 Textbook of marketing of services | 658.804 CHO'P05 Textbook of marketing of services | 658.804 GUP'07 Services marketing |
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