services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit
By: Zeithaml, Valarie A.
Contributor(s): Pandit, Ajay | Gremler, Dwayne D.
Material type:
TextPublisher: Tata McGraw Hill Education : 2009, .Edition: (Acc. no. pg/3954 is 5th ed.)Special Indian ed.,4th ed New Delhi.Description: xxix, 743p.ISBN: 9780070660076; 0070660077.Subject(s): Service industries -- MarketingDDC classification: 658.804
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BRAINWARE UNIVERSITY LIBRARY | MBA | PG | 658.804 ZEI'P09 (Browse shelf (Opens below)) | Available | PG/3953 | |
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BRAINWARE UNIVERSITY LIBRARY | MBA | PG | 658.804 ZEI'P09 (Browse shelf (Opens below)) | Available | PG/3954 | |
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BRAINWARE UNIVERSITY LIBRARY | MBA | PG | 658.804 ZEI'P09 (Browse shelf (Opens below)) | Available | PG/3961 |
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