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ZEI'P09 PG/3953 PG/3954 PG/3955 PG/3956 PG/3957 PG/3958 PG/3959 PG/3960 PG/3961 Zeithaml, Valarie A. services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit. – (Acc. no. pg/3954 is 5th ed.)Special Indian ed.,4th ed . / New Delhi – Tata McGraw Hill Education : 2009 xxix, 743p. ISBN9780070660076 : ISBN0070660077 : Rs. . Service industries – Marketing . Pandit, Ajay . Gremler, Dwayne D. |
