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BAT'P06 UG/11748 Batra, Rajeev Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. – 5th ed. – Noida, UP, India : Pearson Education in South Asia, c2006 (2012 8th imperssion) 768p. ISBN9788177588507 : Rs.282/- . Advertising . Communication in marketing . Myers, , John G. . Aaker, David A. |
