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Brand management : text & cases (an Indian perspective) / S. L. Gupta

By: Gupta, S. L.
Material type: TextTextPublisher: Mumbai ; Kolkata : Himalaya Publishing House, 2007 (2016 reprint).Description: [], 202 [2]p. ill.ISBN: 9789351428817.Subject(s): Brand name products -- ManagementDDC classification: 658.827
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Item type Current library Collection Shelving location Call number Status Date due Barcode
Reference Books Reference Books BRAINWARE UNIVERSITY LIBRARY
MBA UG 658.827 GUP'P07 (Browse shelf (Opens below)) Not for loan PG/2937
Books Books BRAINWARE UNIVERSITY LIBRARY
MBA UG 658.827 GUP'P07 (Browse shelf (Opens below)) Available PG/2938
Books Books BRAINWARE UNIVERSITY LIBRARY
MBA UG 658.827 GUP'P07 (Browse shelf (Opens below)) Available PG/2948
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658.4013 AGU'P14 Performance management 658.4013 AGU'P14 Performance management 658.827 GUP'P07 Brand management 658.827 GUP'P07 Brand management 658.827 GUP'P07 Brand management 658.8342 RAJ'P04 Consumer behavior 658.8342 RAJ'P04 Consumer behavior

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