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GUP'P07 PG/2937 PG/2938 PG/2948 Gupta, S. L. Brand management : text & cases (an Indian perspective) / S. L. Gupta. – Mumbai ; Kolkata : Himalaya Publishing House, 2007 (2016 reprint) [], 202 [2]p. : ill. ISBN9789351428817 : Rs.325/- . Brand name products – Management |
