Brand management : text & cases (an Indian perspective) / S. L. Gupta
By: Gupta, S. L.
Material type:
TextPublisher: Mumbai ; Kolkata : Himalaya Publishing House, 2007 (2016 reprint).Description: [], 202 [2]p. ill.ISBN: 9789351428817.Subject(s): Brand name products -- ManagementDDC classification: 658.827
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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BRAINWARE UNIVERSITY LIBRARY | MBA | UG | 658.827 GUP'P07 (Browse shelf (Opens below)) | Not for loan | PG/2937 | |
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BRAINWARE UNIVERSITY LIBRARY | MBA | UG | 658.827 GUP'P07 (Browse shelf (Opens below)) | Available | PG/2938 | |
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BRAINWARE UNIVERSITY LIBRARY | MBA | UG | 658.827 GUP'P07 (Browse shelf (Opens below)) | Available | PG/2948 |
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| 658.4 MAH'P11 Principles and practices of management | 658.4013 AGU'P14 Performance management | 658.4013 AGU'P14 Performance management | 658.827 GUP'P07 Brand management | 658.827 GUP'P07 Brand management | 658.827 GUP'P07 Brand management | 658.8342 RAJ'P04 Consumer behavior |
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