Marketing management : analysis, planning, implentation and control / Philip Kotler
By: Kotler, Philip.
Material type: TextPublisher: New Delhi : Prentice Hall of India, c1997 (1999).Edition: 9th ed.Description: xxxviii [], 789 []p. ill., plat.ISBN: 8120311787.Subject(s): Marketing -- ManagementDDC classification: 658.8Item type | Current library | Collection | Shelving location | Call number | URL | Status | Date due | Barcode |
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Reference Books | BRAINWARE UNIVERSITY LIBRARY | MBA | PG | 658.8 KOT'N97 (Browse shelf (Opens below)) | Link to resource | Not for loan | PG/2903 |
Online book is 4th ed.
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