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KOT'N97 PG/2903 Kotler, Philip Marketing management : analysis, planning, implentation and control / Philip Kotler. – 9th ed. – New Delhi : Prentice Hall of India, c1997 (1999) xxxviii [], 789 []p. : ill., plat Online book is 4th ed. ISBN8120311787 : Rs. . Marketing – Management. |
