Integrated advertisting, promotion, and marketing communication / Kenneth E. Clow, Donald E. Baack
By: Clow, Kenneth E.
Contributor(s): Baack, Donald E.
Material type:
TextPublisher: Noida, India : Pearson Education , c2014 (2015 6th impression).Edition: 6th ed.Description: [], 455 [1]p. plat.ISBN: 9789332518377.Subject(s): Advertising | Communication in marketingDDC classification: 659.1315
| Item type | Current library | Collection | Shelving location | Call number | URL | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Books
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BRAINWARE UNIVERSITY LIBRARY | MBA | PG | 659.1315 CLO'P14 (Browse shelf (Opens below)) | Link to resource | Available | PG/2841 | |
Reference Books
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BRAINWARE UNIVERSITY LIBRARY | MBA | PG | 659.1315 CLO'P14 (Browse shelf (Opens below)) | Not for loan | PG/2491 |
Online book is 4th ed.
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