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CLO'P14 PG/2491 PG/2841 Clow, Kenneth E. Integrated advertisting, promotion, and marketing communication / Kenneth E. Clow, Donald E. Baack. – 6th ed. – Noida, India : Pearson Education , c2014 (2015 6th impression) [], 455 [1]p. : plat Online book is 4th ed. ISBN9789332518377 : Rs.809/- . Advertising. . Communication in marketing . Baack, Donald E. |
