Consumer behavior : concepts, applications and cases / M S Raju, Dominique Xardel, Mohan Lal Agrawal ; foreord by Warren J. Keegan
By: Raju, M S.
Contributor(s): Xardel, Dominique | Agrawal, Mohan Lal | Keegan, Warren J. ; Foreword.
Material type:
TextPublisher: Noida, India : Vikas, 2004 (2014 reprint).Edition: VTU ed.Description: xvi, 351p. iil.ISBN: 9788125915324.Subject(s): Marketing | Consumer behaviorDDC classification: 658.8342
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Reference Books
|
BRAINWARE UNIVERSITY LIBRARY | MBA | UG | 658.8342 RAJ'P04 (Browse shelf (Opens below)) | Not for loan | PG/2321 | |
Books
|
BRAINWARE UNIVERSITY LIBRARY | MBA | UG | 658.8342 RAJ'P04 (Browse shelf (Opens below)) | Available | PG/2322 |
Browsing BRAINWARE UNIVERSITY LIBRARY shelves, Shelving location: UG, Collection: MBA Close shelf browser (Hides shelf browser)
|
|
|
|
||
| 658.827 GUP'P07 Brand management | 658.827 GUP'P07 Brand management | 658.8342 RAJ'P04 Consumer behavior | 658.8342 RAJ'P04 Consumer behavior |
There are no comments on this title.