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RAJ'P04 PG/2321 PG/2322 Raju, M S Consumer behavior : concepts, applications and cases / M S Raju, Dominique Xardel, Mohan Lal Agrawal ; foreord by Warren J. Keegan. – VTU ed. – Noida, India : Vikas, 2004 (2014 reprint) xvi, 351p. : iil. ISBN9788125915324 : Rs.495/- . Marketing . Consumer behavior . Xardel, Dominique . Agrawal, Mohan Lal . Keegan, Warren J. ; Foreword |
