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Consumer behavior : concepts, applications and cases / M S Raju, Dominique Xardel, Mohan Lal Agrawal ; foreord by Warren J. Keegan

By: Raju, M S.
Contributor(s): Xardel, Dominique | Agrawal, Mohan Lal | Keegan, Warren J. ; Foreword.
Material type: TextTextPublisher: Noida, India : Vikas, 2004 (2014 reprint).Edition: VTU ed.Description: xvi, 351p. iil.ISBN: 9788125915324.Subject(s): Marketing | Consumer behaviorDDC classification: 658.8342
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Reference Books Reference Books BRAINWARE UNIVERSITY LIBRARY
MBA UG 658.8342 RAJ'P04 (Browse shelf (Opens below)) Not for loan PG/2321
Books Books BRAINWARE UNIVERSITY LIBRARY
MBA UG 658.8342 RAJ'P04 (Browse shelf (Opens below)) Available PG/2322
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658.827 GUP'P07 Brand management 658.827 GUP'P07 Brand management 658.827 GUP'P07 Brand management 658.8342 RAJ'P04 Consumer behavior 658.8342 RAJ'P04 Consumer behavior

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