| 000 | 00740nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | BUL | ||
| 005 | 20170719191825.0 | ||
| 008 | 161129b xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9780070144965 _a0070144966 _cRs.565/- |
||
| 040 | _aBUL | ||
| 082 |
_a659.1315 _bBEL'P07 |
||
| 100 | _aBelch, George E. | ||
| 245 |
_aAdvertising and promotion _ban integrated marketing communication perspective _cGeorge E. Belch, Michael A Belch, Keyoor Purani |
||
| 250 | _a7th ed | ||
| 260 |
_aNew Delhi _bTata McGraw Hill Education _cc2007 (5th reprint 2011). |
||
| 300 | _axxxiii, 1075p. : ill., chart | ||
| 650 | _aAdvertising. | ||
| 650 | _aCommunication in marketing | ||
| 700 | _aBelch, Michael A | ||
| 700 | _aPurani, Keyoor | ||
| 942 | _cBOOK | ||
| 999 |
_c693 _d693 |
||