000 00540nam a22002057a 4500
999 _c4311
_d4311
003 BUL
005 20210218110207.0
008 210218b ||||| |||| 00| 0 eng d
020 _a8176601950
_cRs.470/-
040 _aBUL
082 _a659.1
_bKUL'P12
100 _aKulkarni, M. V.
245 _aIntegrated marketing communication
_cM. V. Kulkarni
260 _aPune
_bEverest Publishing House
_c2012
300 _av, 532p.
650 _aSales promotion
650 _aAdvertising
650 _aCommunication in marketing
942 _cBOOK