000 00318nam a22001097a 4500
008 191205b xxu||||| |||| 00| 0 eng d
082 _a658.8005
_bMBA/MAR/NOVEMBER/2019
245 _a Indian journal of marketing
260 _aNew Delhi
_b Indian journal of marketing
_c 2019
300 _a V49, No. 11
942 _2ddc
_cSER
999 _c3566
_d3566