000 00340nam a22001217a 4500
008 191111b xxu||||| |||| 00| 0 eng d
022 _a09738703
082 _a658.8005
_bMBA/MAR/AUGUST/2019
245 _aIndian journal of marketing
260 _aNew Delhi
_bIndian journal of marketing
_c2019
300 _aVol. 49, No. 8
942 _2ddc
_cREF
999 _c3476
_d3476