000 00729nam a22002417a 4500
003 BUL
005 20180217151010.0
008 180217b xxu||||| |||| 00| 0 eng d
020 _a9788125915324
_cRs.495/-
040 _aBUL
082 _a658.8342
_bRAJ'P04
100 _aRaju, M S
245 _aConsumer behavior
_bconcepts, applications and cases
_cM S Raju, Dominique Xardel, Mohan Lal Agrawal ; foreord by Warren J. Keegan
250 _aVTU ed
260 _aNoida, India
_bVikas
_c2004 (2014 reprint)
300 _axvi, 351p.
_biil.
650 _aMarketing
650 _aConsumer behavior
700 _a Xardel, Dominique
700 _aAgrawal, Mohan Lal
700 _aKeegan, Warren J. ; Foreword
942 _cBOOK
999 _c1477
_d1477