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Services marketing : peoplr, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee

by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 6th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi : Pearson Education in South Asia, c2010.Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.804 LOV'P10] (8). Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.804 LOV'P10] (1).

Services marketing / S. M. Jha

by Jha, S. M.

Edition: 7th rec. and enlarged ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai ; Kolkata : Himalaya Publishing House, 2017.Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.804 JHA'P17] (1). Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.804 JHA'P17] (1).
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml ... [et. al]

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.

Edition: 6th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai : McGraw Hill Education (India), c2013 (12th reprint 2016).Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.804 ZEI'P13] (2). Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.804 ZEI'P13] (1).

Services marketing : the Indian context / S Srinivasan

by Srinivasan, S.

Edition: 4th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi : PHI Learning, c2014.Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.800954 SRI'P14] (3). Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.800954 SRI'P14] (1).
Checked out (1).

Services marketing : the Indian context / R. Srinivasan

by Srinivasan, R.

Edition: 2nd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : PHI Learning, .Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.800954 SRI'P09] (3). Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.800954 SRI'P09] (1).

Services marketing / K. Rama Mohana Rao

by Rao, K. Rama Mohana.

Edition: 2nd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida : Person Education in South Asia, c2011.Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.804 RAO'P11] (2). Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.804 RAO'P11] (1).

services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit

by Zeithaml, Valarie A | Pandit, Ajay | Gremler, Dwayne D.

Edition: (Acc. no. pg/3954 is 5th ed.)Special Indian ed.,4th ed New DelhiMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Tata McGraw Hill Education : 2009, .Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.804 ZEI'P09] (9).

Fundamentals of services management / Chetan S. Wakalkar

by Wakalkar, Chetan S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Pune : Everest Publishing House, 2010.Availability: Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.804 WAK'P10] (1).

Textbook of marketing of services : the Indian experience / Nimit Chowdhary, Monik Chowdhary

by Chowdhary, Nimit | Chowdhary, Monik.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Haryana : Macmillan Publishers India, 2005 (2013 reprint).Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.804 CHO'P05] (2). Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.804 CHO'P05] (1).

Services marketing / P. K. Gupta

by Gupta, P. K.

Edition: 6th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Pune (India) : Everest Publishing House, 2007.Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.804 GUP'07] (2). Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.804 GUP'07] (1).

Management information systems / A.K. Gupta

by Gupta, A.K.

Edition: 3rd rev. edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : S Chand, 2008 (2012 reprint).Availability: Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.4038011 GUP'P08] (1).

Services marketing / Govind Apte

by Apte, Govind.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Oxford University Press, c2004 (2011 5th impression).Availability: Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.804 APT'P04] (1).

Marketing of services : text and cases / Kisholoy Roy

by Roy, Kisholoy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Pune ; Kolkata : Everest Publishing House, 2015.Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.804 ROY'P15] (1). Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.804 ROY'P15] (1).

Services marketing : text and cases / Vinnie Jauhari, Kirti Dutta

by Jauhari, Vinnie | Dutta, Kirti.

Edition: 2nd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Oxford University Press, 2017.Availability: Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.804 JAU'P17] (1).

Services marketing / S.M. Jha

by Jha, S.M.

Edition: 7th rev. edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumai ; Kolata : Himalaya Publishing House, 2017.Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.804 JHA'P17] (1).

Marketing of services : text and cases / Kisholoy Roy

by Roy, Kisholoy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Pune ; Kolkata : Everest Publishing House, 2012.Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.804 ROY'P12] (1).