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Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob

by Keller, Kevin Lane | Parameswaran, Ambi M. G | Jacob, Isaac.

Edition: 4th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida, India : Pearson India Education, c2015 (2018 6th impresion).Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.827 KEL'P15] (2). Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.827 KEL'P15] (1).

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Brand management : text & cases (an Indian perspective) / S. L. Gupta

by Gupta, S. L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai ; Kolkata : Himalaya Publishing House, 2007 (2016 reprint).Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.827 GUP'P07] (2). Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.827 GUP'P07] (1).

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