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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml ... [et. al]

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.

Edition: 6th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai : McGraw Hill Education (India), c2013 (12th reprint 2016).Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.804 ZEI'P13] (2). Items available for reference: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.804 ZEI'P13] (1).

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services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit

by Zeithaml, Valarie A | Pandit, Ajay | Gremler, Dwayne D.

Edition: (Acc. no. pg/3954 is 5th ed.)Special Indian ed.,4th ed New DelhiMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Tata McGraw Hill Education : 2009, .Availability: Items available for loan: BRAINWARE UNIVERSITY LIBRARY [Call number: 658.804 ZEI'P09] (9).

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