TY  - BOOK
AU  - Batra, Rajeev
AU  - Myers, John G. 
AU  - Aaker, David A. 
TI  - Advertising management
SN  - 8120312198
U1  - 659.1315 
PY  - 2006/// (2012 8th impression)
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Advertising
KW  - Communication in marketing
ER  -