TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen 
AU  -  Chatterjee, Jayanta
TI  - Services marketing: peoplr, technology, strategy
SN  - 9788131725979
U1  - 658.804 
PY  - 2010///
CY  - Delhi
PB  - Pearson Education in South Asia
KW  - Service industries
KW  - Marketing
ER  -