TY  - BOOK
AU  - Pillai, R. S. N.
AU  - Bagavathi
AU  - Kala, S. 
TI  - Marketing management
SN  - 9788121932448
U1  - 658.8 
PY  - 2010///(2022 reprint)
CY  - New Delhi
PB  - S Chand
KW  - Marketing
KW  - Management
ER  -