TY  - BOOK
AU  - Siegel, Eric
TI  - Predictive analytics : the power to predict who will click, buy, lie, or die
SN  - 9781119145677
U1  - 303.49 
PY  - 2016///
CY  - New Jersey 
PB  - Wiley
KW  - Social Science
KW  - forecasting
KW  - Economic forecasting
KW  - Human behavior
KW  - Business
ER  -