TY  - BOOK
AU  - Schiffman, Leon G. 
AU  - Kanuk, Leslie Lazar
AU  - Wisenblit, Joseph
AU  - Kumar, S. Ramesh
TI  - Consumer behavior
SN  - 9788131731567
U1  - 658.8342  
PY  - 2010/// (2011 2nd impression )
CY  - Chennai
PB  - Pearson
KW  - Marketing
KW  - Consumer behavior
N1  - Online book is 12th ed
ER  -