TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A 
AU  - Purani, Keyoor 
TI  - Advertising and promotion: an integrated marketing communication perspective
SN  - 9780070144965
U1  - 659.1315 
PY  - 2007/// (5th reprint 2011)
CY  - New Delhi
PB  - Tata McGraw Hill Education
KW  - Advertising
KW  - Communication in marketing
ER  -