TY  - BOOK
AU  - Keegan, Warren J.
AU  -  Bharagava, Naval K.
TI  - Global marketing management
SN  - 9788131730911
U1  - 658.8 
PY  - 2011///
CY  - Delhi
PB  - Pearson Education 
KW  - Export marketing
KW  - Management
KW  - International business enterprises
ER  -