TY  - BOOK
AU  - Easwaran, Sunanda
AU  - Singh, Sharmila J. 
TI  - Marketing research: concepts, practices and cases
SN  - 0195676963
U1  - 658.83 
PY  - 2006/// (7th impression 2010)
CY  - New Delhi
PB  - Oxford University Press
KW  - Marketing research
ER  -