TY  - BOOK
AU  - Jauhari, Vinnie
AU  - Dutta, Kirti 
TI  - Services marketing: text and cases
SN  - 19456516X
U1  - 658.804 
PY  - 2017///
CY  - New Delhi
PB  - Oxford University Press
KW  - Service industries
KW  - Marketing
ER  -