TY  - BOOK
AU  - Kulkarni, M. V.
TI  - Integrated marketing communication
SN  - 8176601950
U1  - 659.1 
PY  - 2012///
CY  - Pune
PB  - Everest Publishing House
KW  - Sales promotion
KW  - Advertising
KW  - Communication in marketing
ER  -