TY  - BOOK
AU  - Chowdhary, Nimit
AU  - Chowdhary, Monik 
TI  - Textbook of marketing of services: the Indian experience
SN  - 140392760X
U1  - 658.804 
PY  - 2005/// (2013 reprint)
CY  - Haryana
PB  - Macmillan Publishers India
KW  - Service industries
KW  - Marketing
ER  -